If you work with middle school to college kids, you need to get this book. Walt Mueller has presented in this book the finest outline of youth culture today, aptly applying psychology, sociology and theology into such an overview that you would be impoverished to pass this one up. He is the founder and president of the Center for Parent/Youth Understanding, and is a 30-year veteran of youth ministry.
What do I like about this book? I think Mueller was on the right track to not specify his research and writing too much so as to render it obsolete quickly, but rather he identifies big cultural trends and undercurrents of thought and behavior that characterize youth culture. Much of his attention is on media and marketing, as they are the primary shapers of young people. As the digital age continues to sweep over us, entertainment and the values it proposes to us are perpetually accessible. Whereas in yesteryear it was costly and rare to be entertained, today we have instant access to a virtually unlimited music, television, and movie catalogue for less than a dollar (or free with online piracy).