The more we provided, the faster we had to run just to stay in the same place- but the more we provided, the more was demanded. Just like Alice, who didn't pause to reflect on why she was running an absurd exercise for the insatiable Queen, we hadn't considered why we were doing what we were doing or what we were accomplishing.
Unbeknownst to us, what we were dealing with was a consumer culture. We didn't understand what that was… In fact, consumer culture erodes the sustainability of church communities because it allows the congregant to assume the posture of shallow commitment and the attitude of ceaseless demands.
-From the Introduction of Rebuilt: Awakening the Faithful, Reaching the Lost, and Making Church Matter